01
Logo System
Our logo represents the fluid, dynamic experience of navigating content. The arrow motifs symbolize direction, flow, and discovery.
Primary Brand Mark
Logo Mark + Wordmark
Icon Mark
On Dark Backgrounds
Icon on Dark
Clear Space
Maintain minimum clear space around the logo equal to the height of the "S" in Streamguide. This ensures the logo always has breathing room and visual impact.
Minimum Size
To maintain legibility and visual integrity, never use the logo smaller than these minimum sizes.
32px — Icon minimum
120px — Full logo minimum
02
Color Palette
Our vibrant magenta expresses energy, entertainment, and the excitement of discovery. Use color intentionally—it should enhance, never overwhelm.
Streamguide Magenta
HEX #F200BA
RGB 242, 0, 186
HSL 314°, 100%, 47%
Magenta Dark
HEX #D400A3
RGB 212, 0, 163
HSL 314°, 100%, 42%
Ink Black
HEX #0A0A0A
RGB 10, 10, 10
HSL 0°, 0%, 4%
Pure White
HEX #FFFFFF
RGB 255, 255, 255
HSL 0°, 0%, 100%
Color Usage
Follow the 80/20 rule: 80% neutral tones (black, white, grays) and 20% brand magenta. Color should be functional—used for actions, emphasis, and brand moments—never decorative.
03
Typography
Our type system pairs the bold geometric character of Space Grotesk with the clarity of Inter for a modern, readable experience.
Discover what's next
Streamguide helps you navigate the endless ocean of content. Our mission is to surface the stories, shows, and experiences that matter most to you—cutting through the noise with intelligent recommendations and intuitive discovery.
Type Weights
Aa
Medium
500
Aa
Semibold
600
Aa
Bold
700
Aa
Inter Regular
400
04
Usage Guidelines
Consistent application of our brand assets builds trust and recognition. Follow these guidelines to maintain brand integrity.
Use the logo at approved sizes with proper clear space
Stretch, skew, or distort the logo proportions
Rotate the logo from its intended orientation
Change the brand colors or apply effects
Use on solid, high-contrast backgrounds
Place on busy or low-contrast backgrounds
05
Downloads
Access our complete asset library. For questions about usage or additional formats, contact the brand team.